On buzzwords and mainstream culture

21 Apr 2010 by céline

Is the brain lazy, or simply overwhelmed? And is there a different between these two states? As they both appear to put the brain on stand by. One does so, out of exhaustion, and the other: out of, well… laziness, motivation perhaps..

When mainstream culture picks up words like: “amazing”, “curating”, “ninja” or even “web 2.0″ like it is the case over here in Montreal, it can only mean 50% of the fundamental understanding of these words got lost somewhere in between the reader and the author. Or between the broadcaster, and the audience. And the conversation going back around can only be again divided by 25% of the understanding again.

So where does this leave us?
Well, it could be that it makes it harder to explain the culture to lazy adoptions of buzzwords, makes it also harder to work with quality as not everybody seems to understand the goals, or the meaning of the actions. But when we press the big PAUSE button, and take the time to take time, and explain calmly. Only then, can we hope the message was fully assimilated. And the buzzwords can finally die.
Amen.